Identity Portfolio

Corporate identity - logo design

Identity - it defines who we are, what we are and how we are perceived even by those who don't know us.

For a company trying to get noticed above all others, identity can be an elusive commodity. Identity is a package, it's no one thing. But - an effective logo is certainly one way to build identity.

To be effective, a logo must encapsulate as much of the company's values, image and business in a very simple pictorial form, that can be easily recognised and associated.

A major element in the design work that Dey & Associates does for our clients is to provide the client with image and identity. Logo design is an extension of this. For many of our clients just starting out in business, logo design is integrated with the design package we offer.

Some examples of logos we designed are provided here.